A lot is going on in the world of SEO. Everyone has an idea, a strategy or a secret. What if we were able to cut through all the noise and focus only on what matters? What if there were proven, actionable strategies that could make a difference?
We invite you to embark on a journey beyond ordinary SEO tips. This journey will take us into the world of the extraordinary. It’s not about magic bullets or quick fixes. It’s about long-term, sustainable strategies that are effective. These strategies have allowed me to generate organic traffic in my new projects from zero users per month up to 100,000 users.
What’s the best part? Our SEO content will be 10 times more effective with the help of AI. You read it correctly. The AI revolution is here and will change the way SEO is done.
Content Piggyback: An SEO Goldmine
Many of us have a hidden goldmine in the world of SEO. We don’t even know it. It’s neither a new algorithm nor a secret tool. Our existing content is the key. What is the key to unlocking all of this content? Content Piggybacking.
What is content piggybacking?
The concept of piggybacking content is simple but powerful. This is about breaking down a content piece that already ranks for certain keywords into smaller, more focused chunks. These’splinters can be optimized for specific keywords, increasing their chances of ranking higher on search engines.
How to Piggyback your Content
Step 1: Identify your keywords
The first step is to identify which keywords are currently ranked for your website. This can be done using SEMrush. Click on organic research and then click positions. Select positions 51 to 100. These are your ‘clustering opportunities”–keywords that your page is ranking for but could potentially rank higher with a more focused approach.
Step 2: Create dedicated pages
After you have identified clustering opportunities, create pages dedicated to each keyword. Create a dedicated page if, for example, your website is ranked “Best SEO Tool” with a review of various SEO tools. This page is more relevant, and will therefore have a higher chance of ranking.
Step 3: Internal Link
Don’t forget linking these pages after creating your piggybacking content. Internal linking is an important part of SEO. It helps improve navigation, increases pageviews and boosts your page’s rank.
It’s not about creating new content. Making your content more effective is what piggybacking is all about. Recognizing the value of your existing content and utilizing it to its maximum potential is key. Take a good look at your existing content. You could be sitting on an SEO goldmine.
Google’s E.A.T. Guidelines: Experience the Product or Services with the New “E”
Experience is the new “E” in the world of SEO. Google’s E.A.T. guidelines have always emphasized expertise, authority and trustworthiness. Now, experience is being added to the mix.
First-hand experience is powerful
Content creators who want to drive traffic towards products or services. Google says it best.
Google’s Quality Rater Guidelines, which mention this question 108 times, emphasize the importance of first-hand experiences in content creation. You can’t just know about a service or product. It’s not enough to know about a product or service.
The Effort factor
“Google mentions efforts 101 times in QRG.”
Content creation is heavily influenced by effort. Like everything else in life, it’s the same. You are rewarded for your efforts. The better the result, the more time and effort you put in.
Brian Dean is an SEO expert that publishes randomly and dominates the competition. Brian Dean invests his time, energy, and money into creating the best possible content, rather than trying to adhere to some arbitrary standard. Less is more.
How to become a human Guinea Pig
“Look out for opportunities to try new things.”
Human guinea-pigs are a great way to show first-hand knowledge. It involves reviewing and testing services and products and sharing your experience.
The Bottom Line
It’s about creating unique content. Content that’s unique, engaging and based on personal experience. Content that’s not generic, but instead a resource that offers real solutions and insights.
So, go ahead. Try the product or service. Be a human test subject. Make the effort. Watch your SEO content take off.
Experience is the new “E” in SEO. It’s here to remain.
Use AI to demonstrate experience
It’s important to know how to use AI effectively in an age where it is more prevalent. This section will explore how you can use AI (specifically ChatGPT) to show experience in your content.
AI Content Creation: The Power of AI
AI could revolutionize the creation of content. It is a powerful tool that can produce high-quality content rapidly and efficiently. AI struggles in one area, which is demonstrating experience. Here, we must be creative to guide AI in the correct direction.
Use ChatGPT as a Demonstration Tool
ChatGPT can create SEO-friendly content. It may struggle to show experience right out of the gate. You can help it by following these steps:
- Determine the keyword phrase. For example, you might want to rank high for the phrase “Best Record Player”.
- Use Neuronwriter to find the average number of words per page for your keyword.
- Natural Language Processing is the acronym for NLP. Export NLP keywords that relate to your topic.
- Copy reviews. Go to Amazon, and copy one review from each of the five-star ratings, four-star ratings, three-star ratings, two-star ranking, and one-star ranking. You will get a variety of opinions on the product.
- Reddit search: Search Google for “reddit.com”, plus your keyword. Copy at least three opinions.
- Copy the YouTube transcript of a video that you find relevant. ChatGPT will give you an overview of the video.
- Create prompts. Now you need to create prompts for ChatGPT. First, you can look at other people’s stories. You can use this template:
I’ve collected reviews and opinions from different sources about Best Record Player for ChatGPT. Could you summarise the reviews and give an overall rating of Best Record Players?
ChatGPT is likely to generate 500-700 words. All you have to do now is to continue the conversation to increase both the word count as well as the depth.
Second, your “experience”. Before I show you what’s coming, let me give you a disclaimer: What you are about to see is not without ethical implications. Here’s a modified version of the prompt:
ChatGPT: Based on the reviews I’ve collected, would you be able to write a review as if it were your own?
You can do it more ethically by simply trying the product and creating a content brief that is based on what you experienced. Then, feed this into ChatGPT. If you’re not a good writer but have great stories to tell, this is a great option.
It’s about utilizing the tools available to you to produce the best possible content. When used correctly, AI can be an ally that is very helpful in this endeavor. Don’t be afraid to use it to improve your content and give value to your reader. Seth Godin said, “Content marketing is the only form of marketing left”. Make it count.
Use AI to scale up Link Building
The power of AI in the digital age is unquestionable. SEO is not an exception. It’s changing industries. Scaling your link-building is one of the best ways AI can improve your SEO strategy.
AI and Link Building: The Power of AI
Link building is an important part of SEO. The goal is to create a network that will boost the credibility and visibility of your website. The process is time-consuming and can require a lot of labor. AI can help.
ChatGPT and AI can help you answer HARO queries (Help a reporter out) quickly and efficiently. To get more backlinks from HARO, you need to combine speed and quality. You can scale up your HARO campaigns by feeding ChatGPT with the correct inputs.
ChatGPT for HARO Questions
- Create guidelines: Develop guidelines for your responses. These guidelines are for both you and the AI. These guidelines can be created by summarizing important points from Google articles and feeding them to ChatGPT.
- Copy the Query. Once you’ve got your guidelines, copy and paste the query into ChatGPT. The AI will create a quality response based on the guidelines you provide and prompt.
- ChatGPT generates a great response, to begin with. It’s a great place to start. You can add your personality or experience and make it better. It’s time to submit it. Run it through the grammar checker and make any necessary edits.
AI in Guest Posts and Interviews
ChatGPT can be used for more than just HARO questions. It can be used to create pitches for interviews, guest posts or other link-building techniques. The AI will produce quality output if you provide it with the correct inputs.
Link Building: AI Link Bait for Link Building
Link bait is SEO content that’s designed to get backlinks. AI can help you create linkbait that is compelling. ChatGPT can be used to create free software or tools.
AI Link Bait: How to create it?
- Look at your competitors to get ideas for link bait. Look at the pages of their website that have received the most links. Then, you can create something better.
- Create a prompt: Once you’ve got an idea, you can create a simple question that you can enter into ChatGPT. The AI will generate the HTML, CSS and JavaScript needed to create your tool.
- Test and refine: The AI-generated code might not be flawless right out of the box. You may need to tweak a few things. If you have any problems, you can ask ChatGPT to fix it. You will receive a new code.
- You can now implement the code on your site. Use a WordPress plugin such as WP Coder for adding the code to your website.
- You can now promote your link bait. Your link bait can be ranked on Google with a little effort and attract backlinks.
AI can be a powerful tool to enhance your SEO strategy. It can scale your link-building efforts, create a compelling link bait and improve the quality of your content. Take your SEO strategy to a new level by leveraging the power of AI.
AI can improve the quality of your SEO content
Content is king in the world of SEO. Not just any content. Content that is relevant, engaging, and of high quality, which adds value to your audience. How can you be sure that your content meets all of these criteria? AI is the answer.
AI and SEO: The Power of AI
Artificial intelligence and ChatGPT in particular can change your SEO strategy. It can improve your content and make it more aligned with Google’s guidelines on high-quality content. Remember, this is not about replacing creativity and expertise. It’s all about enhancing it.
Step 1: Rate Your Content
Start by giving ChatGPT a short prompt. It will rate your content according to specific guidelines. These guidelines should be directly derived from Google’s guidelines on high-quality content.
You could, for example, ask ChatGPT if it would rate your “Best Keyword Research Services Guide”, based on experience criteria. The AI will review your content, and give you a score along with the reasons why.
Step 2: Get Recommendations
Ask ChatGPT to make recommendations on how to improve your content. Ask a question about how to achieve the perfect score. The AI will give you practical advice on how to improve your content.
Upgrade Your Content
The next step is to take action. Use the recommendations to improve your content. You may want to add more information, improve the structure or make the content more engaging.
Step 4: Rinse & Repeat
After you have upgraded your content, return to ChatGPT to ask for a re-grading. You’ve done well if the score is higher. Repeat the process for all of your content.
The Wrap
Here you go. These are my latest SEO tips for 2023. These tips go beyond the surface and delve deeper into SEO. AI-powered tips that give you an advantage in the ever-evolving world of search engine optimization.
Remember, SEO is not a destination. It’s a process. It’s a journey of constant experimentation, learning and adaptation. Don’t stop now. Continue to explore, learn, and grow.
If you enjoyed this journey and you felt that these insights were valuable, I encourage you to subscribe and like the article. We can navigate the SEO world, which is huge and constantly changing.
I appreciate you joining me on this journey. Your SEO success in the years 2023 and beyond.
