I am building a new website for photography and I would like it to be ranked on Google as soon as possible.
When I say quickly, it is with a minimum of six months in mind. There is a great deal of work involved to accomplish this.
The website is still not finished. Nothing has been completed. The content is the most important part, and I am already working on it. The design will be added later. As you can see, the design is still bare-bones.
I do have a plan. Do you want to hear about it?
There are three main steps.
Before I start, I want to mention that I am not an expert in SEO. While working on my website for wedding photography, I learned a few tips and tricks.
Don’t take this as expert advice. You can read this to see how someone with basic SEO skills approaches the problem.
A final thing to mention is that this website was not built by me alone. Kraftle designed my previous website and will design this one as well. Content and optimization are the only things I am responsible for, and this is what I will be discussing.
If you want to rank your site and build one, you can find a lot of information on youtube, blogs, and from experts.
This is my plan.
You’re wrong if you are getting a website, or if you already have one and think that you cannot grow it. You can grow your website. Anyone can! Anyone can!
Here’s a 3-step plan for ranking quickly in Google.
1. Keyword paradise
The first step to ranking on Google is to create a plan.
Google searches are based on keywords that people enter in the search bar. How do I choose the keywords that will bring me results?
Google’s Keyword Planner is what I use to find search phrases. Google’s Keyword Planner is free. I know that there are other tools available for this purpose, but it’s not as good. I’m pretty much resigned to trying as many things as possible.
This is not a pressure website, and I just want to talk about photography.
Keywords will also be used on URLs and each blog post, as well as on pages. Google will then know exactly what the page is all about.
I know that many experts also say you need to write long content (1000-2000+ words) to be relevant. Write what I can. It doesn’t matter if it’s only 300, 400 or 800 words.
No pressure, I’ve said it.
I will not make a page longer than necessary to reach a magical number that does not exist.
2. Google Search Console
It’s pointless to write articles and build pages if Google does not know that your site exists.
You will be wasting time.
Google Search Console is a great tool for this. I will submit a sitemap, which contains all of the information about my website. I will also submit individual pages for indexing to Google. This is a fancy word that means your page has been added to Google’s list and may appear in search results.
Two of my blog posts are already indexed by Google.
Google updates its sitemaps regularly, according to what I’ve learned. It’s also helpful to manually add pages to the search console, as they can sometimes be slow.
3. Site structure and optimized contents
The last step is to make sure that my website has a solid structure.
This means that my homepage is linked to all of my major pages. Pages are linked. Pages are linked together.
Imagine, for instance, that I have written two blog posts. The first one is about what are the best cameras for 2023, and the second about the best Sony cameras for 2023. It’s not a good idea to link the Sony page directly to the camera category because it is a subcategory.
The point is.
A good general structure is all you need. Like a book, with topics, sections, headings and subheadings.
Lastly, optimized content. Titles, images, headings and subheadings all need to match and be related based on the topic of the page.
Waiting for the results is the final step.